This Week in Social - AllThingsSocial.co.uk

If you’ve both read and implemented our tips on overcoming an Instagram Shadowban but are still experiencing the effects of low engagement, it’s probably a result of Instagram’s most recent algorithm changes. Maybe you’ll find some solace in knowing that you’re not alone, as it’s even affecting the biggest of Influencers. That aside, we’re here to help you to understand exactly what’s known about the changes, and what you can do to get your engagement back on track!

What’s Changed?

As the shift from a chronological feed continues to roll out, Instagram rewards posts which are receiving high engagement. This means that you’ll be seeing highly engaged content in terms of likes etc in your feeds rather than being based on your relationship with the person posting. It’s not the most favourable of changes amongst people, but there are things which you can do to help challenge it. Here are our handy tips.

Interact

As the algorithm is prioritising highly engaged posts, it’s more important than ever to reply to people. Get back to comments as soon as you can to help boost your engagement. If you’re time poor, drop a heart, otherwise reply with something engaging which could encourage a conversation and further increase engagement.

Be Quick

The algorithm now also counts how quickly your posts are being engaged with too. If they receive interaction quickly, Instagram flags it up as quality content and prioritises it within feeds. The key to winning at this, is to find your best posting time when your audience is most active and be consistent with it.

Use Stories

Instagram Stories are reportedly receiving 300 million daily users which is almost double that of Snapchat’s (Techcrunch), and Instagram’s algorithm also takes all account engagements into consideration too. So, if people are interacting with your Stories, it’s more likely that your content will also appear within their feeds.

Keep Them Viewing

Quality content is now also recognised by the amount of time people spend viewing your post. Stop people from scrolling past your content with a great caption, or utilising a more engaging format like video or photo carousel.

Use Analytics

It’s so important to look back at the end of each week or month to see which was your best performing content. Highlighting this helps to guide your Instagram strategy, delivering the right kind of content to your audience and encouraging engagement. So, don’t forget to set some time aside for this important task.

Struggling with your Instagram strategy? Get in touch with us here as we’d love to help.

For any general questions, please drop a comment below!