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Whether you already have an online store or are at the very beginning of your journey and want to start selling online, adding a Facebook Store into your digital strategy can work wonders. A Facebook Store allows you to sell via your page, and with around 2 billion people using Facebook, that’s an audience that you really can’t afford to miss out on. It’s free to use and you’ll be pleased to know that Facebook do not take a percentage of your sales – they just want you to use their platform to talk to your customers. So, we’ve pulled together the need to know facts about having a Facebook Store for your small business.

What You Need

For those who don’t currently sell online or don’t have much technical knowledge, firstly you’ll have to set up an online store before you create your Facebook Store, as Facebook pulls your products from your own site. Simple website builders, such as Wix or Squarespace, are great for those who can’t code, or selling on eCommerce platforms such as Shopify or Bigcommerce are also great options. We use WordPress (& we have great design contacts if you need someone to help!) Your online store can then be connected to your Facebook Store so that you can start selling via your Page.

Get Connected

To begin, you simply have to add the Facebook Store app to your website, which creates a Shop Tab on your Facebook Business Page, automatically pushing your products through to Facebook. This means that people can browse or shop your products without even leaving Facebook!

Handy Features

So, what can you do with a Facebook Store? You can add products and product info, merchandise with online collections, message customers via the page, and get insights to discover which products are the most popular. Our favourite feature is being able to tag products in pictures in your Facebook & Instagram posts where customers can simply click through to buy without needing to add a link to the post or redirect them elsewhere! This gives you the opportunity to let the products speak for themselves in the imagery and make your captions more about storytelling & connecting with your audience.

Increase Conversions

Now that you’ve got your Facebook Store up and running, you’ll no doubt be wondering how you can increase its conversions. The goal is to increase your Facebook audience, and this can be done via paid promotions or creating quality posts which beat Facebook’s algorithm exposing you to more people. We recently discussed some easy ideas on creating quality content here.

Any questions? Drop a note below! We’d love to help.