Continuing our “Let’s Get Social with…” series of interviews with small business owners and industry professionals, we thought we’d introduce you to yet another member of our team. We started with Stefanie, founder and face of All Things Social followed by Mary, and today it’s time to meet Sam!

Introduce yourself.

My name is Sam and I freelance remotely for All Things Social as a Social Media and Content Coordinator. I met Stef when we were living in London and working as Bloggers for Yahoo! reporting about fashion and lifestyle news. I am now based around Manchester and Liverpool where you can also find me freelancing under my own brand samdotsocial.

What do you do?

As part of All Things Social I help with coordinating social media content and writing up blog posts. When I’m not working for Stef, I’m devising social strategies for my own freelance clients, holding arts and crafts lessons, training to be a community teacher, and learning to be a barista at a local farm cafe. Variety is the spice of life!

Why do you do what you do?

I’m creative by nature and passionate about writing, so I’ve always found social media to be the perfect outlet. I was office based for several years but felt like I needed more variety and a better work life balance. My lifestyle at the moment gives me just that.

Describe a typical morning in your life.

As part of my current goal to achieve a better work life balance, no two days are completely the same which I absolutely love. I usually go for a jog either first thing in the morning or after I finish work in the evening. My day will consist of one of many job roles and end with something I enjoy like writing my book, doing an exercise class or attending my local Writers’ group. I’ve recently become quite sacred about finishing my day with a short meditation too, as I think it’s really important to look after every aspect of yourself.

How important is social media in your career?

I feel like social media gave me a career. I wanted to get into marketing and as social media boomed, it was a natural progression for me to pursue it. Everywhere I’ve worked has handled social media differently, so it requires a mixed skill set. Sometimes I can be coordinating photo-shoots or focusing upon blogger outreach, and other times I can be desk-side delving into analytics all day. As the industry evolves so do my skills and that broadens my opportunities, so social media is an integral part of my career.

How do you use social media in your personal life?

I use Instagram as a place for me to document the inspiring things that I see. I use Facebook to stay in touch with friends, LinkedIn to broaden my business connections, and Twitter to keep up with news, have an opinion and generally reshare inspiring or funny things.

What is your favourite social media platform?

My favourite is Instagram as I love taking pictures. With my account, I use it as way to document all of the creative things that I see or do… A bit of a visual diary that I can look back on I guess. It often features many Hipster coffees! Failing that, Pinterest is a close second. I have a secret inspiration board for just about everything. Also guilty of trying out a Pinterest DIY and creating a massive hole in the living room wall.

How do you switch off?

Working within social media can take over your life, so I’ve learnt that it’s really important to try and squeeze in some form or exercise or pleasurable thing that’s non social media related each day. For me, it’s usually reading, writing or doing some form of craft. I aim to have 2 days off each week which doesn’t always fall upon the conventional weekend. One day I dedicate to getting out and doing something fun and the other as a day to wind down or spend time with my family. It’s challenging to achieve a good balance these days but I believe that it can be done.

Can you recommend a book that everyone should read?

As it’s pretty much already feeling like winter, I’d recommend The Art of Hygge by Jonny Jackson and Elias Larsen. A book that I’ll soon be re-reading and trying to bring a bit of Scandinavian cosy into my home as boring winter approaches. It’s always good to remind yourself about the little pleasures in life.

Where do you find your inspiration?

I like the best of both worlds, so my inspiration can come from visiting creative spots in the city or being out in the countryside. I do particularly love visiting hipster cafes with cool decor or art exhibitions.

What does ‘social’ mean to you?

For me, it means sharing your life with others. Be it staying in touch with your friends or family, or getting the opportunity to meet people who you wouldn’t have otherwise if social media didn’t exist.

What’s the best piece of advice you have ever been given?

I’ve had quite a few bits of advice that I’ve come to swear by. My dad taught me that everybody is equal no matter their status and this has served me well. Working in the fashion industry showed me that there are bitches in every office, see how they treat others and teach yourself how not to be that person. Women empower each other, not compete.

Finally, where can we find you online?

Twitter: @samantharobin26
Instagram: @samantharobin26