May 2017 Update -

Every month, we update you on everything that we’ve been up to in the month, what’s new in social media and where we plan to focus ourselves for the month ahead. May has been a busy month, so let’s get into it!

This is what we’ve been up to this month:

  • We smashed the Guernsey Literary Festival‘s social media. It took a lot of 18hr days and a brilliant team effort but we’re so proud to have been a part of it.
  • We completed a social media audit for a local craft company.
  • We reconnected with an old client and completed some social & web content updates for them.
  • We completed some blog content for a large national company.
  • We started talks with a local agency to help them with their social media offering and planning.
  • We completed some training for a local chain of stores.
  • I held a social media workshop in association with Startup Guernsey. See our events page for more info on upcoming events.
  • We confirmed another big workshop for September in Guernsey.

On the ATS blog, we shared:

What’s happening in social media this month?


  • Facebook has rolled out a fundraising feature aimed at raising cash for whatever people want. Read about it here.
  • Facebook redesigns trending topics to make news easier to find. Find out how here.
  • Facebook reportedly signs BuzzFeed, Vox and others for original video shows. Read more here.
  • Facebook Live adds chat and joint video streams. See how here.
  • Facebook, Messenger and Instagram unite with cross-app notifications. Read about what Tech Crunch called ‘InstaFaceMess’.
  • Facebook nears two billion monthly users. Read the full report on 2017 here on BBC.


  • Twitter goes bigger on video with 16 new streaming partnerships. Read all about it on
  • Twitter adds all 69 new emoji to its arsenal. See how it’s stepping up its game here.
  • Twitter tests rounded buttons and thumbnails and TechCrunch aren’t sure why.
  • Twitter and the BBC partner for the first time on live video for the Election Debate. Read more here.
  • Twitter adds a filter to keep strangers out of your DMs. Read about the necessity here.
  • Twitter is giving brands a new way to promote their chatbots. Check out the fun here.
  • Twitter is now using a trendy type of AI to figure out which tweets to show you. Read why investors are impressed here.


  • Instagram direct messages now support web links and different photo orientations. Read the big news here.
  • Instagram Location Stories appear in Explore. Is Story Search coming? This is big, Read why here.
  • Instagram launched selfie filters, copying what is, arguably, Snapchat’s most popular feature. Read it here.
  • Oh, Snap! Instagram Stories is killing the competition. See the stats on Forbes.
  • You can now post your pics on Instagram without the app – but still on mobile. Read how here.


  • Prepare to see more autoplay ads on Pinterest. Mashable have the story here.
  • Pinterest brings full dish recognition to its Lens camera search. See just how clever it is here.
  • Branded Pinterest posts now include an icon that gives marketers a quick glimpse at measurement. Check it out here.


  • Snapchat now asks you to turn on location services to use basic filters. Read all about it here.
  • Snapchat launches a design studio for custom geofilters. Read about the personalisation aspect here.
  • Snapchat tries to reinvent TV for mobile millennials signing up James Corden, SNL and more. Read how here.
  • Snapchat introduces custom Stories for capturing group moments with friends. Read about how it would work for events here.
  • Snapchat adds new creative tools as its rivalry with Instagram intensifies. Check them out here.
  • Snapchat launches self-serve ad manager, opening the platform up for small businesses. Read more here.

What we are challenging ourselves to do this month:

Last month, I had a focus on systems and consistency, which I have started planning but not fully executed yet as I have been all over the place with meetings and different offerings. This month, therefore I plan to continue with systems and add in content, because I have a lot of great ideas for content with the blog, emails & social and it’s time to step it up.

  1. Systems: We are getting busier so we need systems in place before we grow. We have already started this with our blog and newsletter editorial calendar and it is working, so I hope to plan more systems and find better ways of working more efficiently in May that can be put into practice asap: Bulking tasks, Trello and Google Calendar are likely to feature heavily here.
  2. Content: Content is king and we’ve got a lot of brilliant ideas for each platform that we have. I want to overhaul our newsletter plan in particular. And up our blog content to bring you more social media news more often. (I recently challenged myself to 30 Days of blogging over on my personal blog which has made me realise that I can churn out more content than I thought!)

What are you challenging yourself to try in June? Let us know below! 

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May 2017 Update -