We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our top story this week is that the Facebook Local app has launched in the UK. The app recommends bars, restaurants and nearby attractions, and it’s all powered by Facebook’s 70 million business listings, reviews, and friends’ check-ins. It’s a great way to get your local business noticed. (via Sun).
Facebook’s latest algorithm change has shut down Publisher, LittleThings. Little Things have reported a 75% decrease in organic traffic caused by Facebook’s latest changes. This caused the company which was set to acquire them to back out, forcing the publisher to shut down. (via TechCrunch). This shows just how important it is right now to implement strategies to boost your organic engagement, and you can read our tips on beating the Facebook algorithm here.
Facebook is helping job seekers. Facebook has spotted a gap in the market by noticing that blue collar workers don’t use LinkedIn to find work, and so have begun rolling out their own Job Post’s feature in several countries. Businesses can post job openings whilst job seekers can discover or apply for positions, and even arrange interviews via Messenger. Looking for a new Barista for your small business? Maybe this is how you’ll find them. (via TechCrunch).
Snapchat’s continuing to grow by further venturing into AR. With the launch of its 3D Friendmoji Deluxe World Lens, Snapchat not only transposes a virtual 3D version of yourself into the real world but also lets you take a friend along for the ride too. It’s a move towards making the network even more social, and one which will no doubt encourage even more teens to sign up. (via Venturebeat).
Twitter’s rolling out its Bookmarks save for later feature. Ever seen a tweet to a business article which you’ve just not got time to read? With Twitter’s new feature, you can now save it for later without publicly hearting it or going through the effort of sending a DM to yourself. It’s a really useful addition as now you won’t miss out on reading important articles, and also not have to worry about spamming your followers with your reading list. (via Recode).
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