We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our top story this week is that Instagram is vibing Snapchat’s QR codes with its new Nametags. It feels like Instagram is really upping its game with yet another handy update. Nametags will allow you to create a special image which can be scanned by the Instagram Stories’ camera so that people can follow you. Just like you see with Snap’s QR codes, you could print out the image and spread it throughout your marketing, making it easier to pick up new Instagram followers. We love this idea. (via TechCrunch).
Instagram is rolling out a focus feature. We all know the power of professional looking photos when it comes to building your brand, so get ready to make your photography look even more professional with Instagram’s latest update. The Focus portrait mode for video and photos blurs the background whilst keeping faces looking sharp. Just like a pro’s photography! The setting is rolling out on Instagram Stories, and is compatible for iPhones 6 upwards and select Androids. (via TechCrunch).
Pinterest aims to further help local stores. Pinterest is known for having and promoting a lot of business content, and sees the potential in its service for local businesses. Your local stores may only have the one brick and mortar but the items which they sell have the potential to perform well on Pinterest, and getting those items in front of people could be the boost that your small business needs! So, Pinterest are further working on developing the right sets of tools and strategies to help small business capitalise on Pinterest ads. Watch this space and start thinking about how you could incorporate it in to your own social strategies! (via TechCrunch).
Now you can link to more than one website via your Instagram. You’re on Instagram to promote your business but it can feel difficult to do when you can’t even have URL links in your captions, and only one link in your bio. If you’re sick of changing your Instagram profile’s URL, a great trick around this is to use Tap Bio. This mini-site lets you point to a customised landing page full of sites which you want to share. (via TechCrunch).
Instagram are going to let you download your content. If you’ve ever wanted or in fact needed to download a copy of what you’ve shared on Instagram, they’re about to make it happen. This will include all photos, videos or messages that you’ve shared on the network. A handy feature for compiling reports or it could even make it easier for you to switch to a competing social network in the future. (via TechCrunch).
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Thoughts on this week’s news? – Please drop us a comment below!