We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our top story this week is that TV ad spend will soon fall behind social media’s. Despite the Cambridge Analytica scandal, reports are estimating that ad spend on social media will more than double that of TVs in around just two years’ time! It’s being fuelled by a younger generation of digital savvy consumers. So, are you ready to compete in the social ad space? You can always give us a nudge here if you need any assistance. (via The Guardian).
Snapchat wants to attract an older demographic. Perhaps Snapchat are missing the point that most of its audience are there because their parents are on Facebook. Nevertheless, they recently aired a TV ad targeting parents with the message that it’s “a camera, where how you feel matters more than how you look’. We all know that it’s just not the point as Snapchat’s regarded as a platform for sharing jokes and mindless content. So, only time will let us see how this will be received… Will we see the younger demographic fleeing to another new platform? (via The Verge).
Users are unaware of 90% of affiliate posts on YouTube and Pinterest. Content publishers can include specific links known as affiliate links to partners’ products and receive money when users click them, and users often feel a bit cheated when they haven’t been made aware about it being in the post. So, to help ease matters, the Federal Trade Commission asks Influencers to communicate any paid brand collaborations to their followers. Shockingly, many still aren’t properly complying with this and we’re surprised that it’s estimated at around 90%. How do you feel about this? Drop a comment at the end of the post to discuss with us. (via The Verge).
Instagrammers and Snapchatters can now use Giphy again. Last month, a hiccup meant that a racist Giphy had slipped through the moderation filter, so the Gif- sharing service was pulled. It’s now all fortunately been resolved, so you can get back to sharing relevant Gifs with your brand’s content to help boost engagement. (via Gizmodo).
Facebook’s getting serious with data protection ahead of GDPR. You can stay up-to-date with what’s happening regarding Facebook and privacy with our latest post here. It seems that their recent investigation has got them not wanting to take any more risks, as they are now vowing to make GDPR privacy controls available worldwide and not just in Europe. We feel happy that the social media giants are taking things so seriously, what about you? (via TechCrunch).
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