We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our top story this week is that Facebook are launching ads in Marketplace. Although it was launched as a place for users to buy and sell locally, Facebook is now letting businesses place ads alongside its current products and services. This is a great way of targeting new customers who just can’t find what they want from the users on Marketplace. (via Forbes).
Instagram might be making 1 hour long videos a thing. Sick of Instagram’s video length restraints? Us too. So, we’re pleased to hear that Instagram are in discussions about launching a new feature which would allow for longer vertical videos. Just think of the creative marketing opportunities this could present for your brand. (via The Verge).
Instagram confirms that it won’t be switching to a chronological algorithm. Despite rumours that users saw more with a chronological feed, Instagram have explained that users only saw 50% of their friends’ posts whereas now they see 90%. They’ve shed a little more light about how their current algorithm works, explaining that it focuses on interest, recency, and relationship. So, there’s a tip on how to make its algorithm work for you. (via 9 to 5 Mac).
Facebook waves goodbye to custom reactions. If you’re wondering where the rainbow Pride flag reaction is this year, now you know. Facebook is no longer making them for major holidays or moments in culture. We’re sad to see these go! (via Mashable).
Instagram’s making a curated video hub. Rumoured to be launching soon, the dedicated area would host things like shows or music videos, and will be able to support links to other sites where people can sell their merchandise. Also a perfect match for the launch of Instagram’s 1 hour long videos. (via Engadget).
*Featured image by the amazing Janni Deler.
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