We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our top story this week is that Instagram’s shopping service is coming to the UK. It’s already a hit in the US! Now UK retailers will be able to tag their products in images and sell directly to people on the social network. It’s an update that’s sure to secure you more sales. Pop open the prosecco as it’s been a long awaited feature for both businesses and followers. (via Wired).
Instagram’s plans to introduce re-sharing options. So far, we’ve only been able to regram on Instagram with third party apps but it seems that things are set to change. Instagram have been trialling a quote-tweet style feature which would allow you to re-share public posts with or without a comment into your Stories. That’s progress! It’ll also work as a great way for brands to help boost their organic engagement. (via TechCrunch).
Twitter’s prioritising news as Facebook makes it a smaller priority. Twitter’s trialling new algorithm changes which could mean that you’ll soon see the biggest news events first when going to your timeline. It’d help you to keep up-to-date with the biggest stories and discuss in real-time with your community. A great way to keep them engaged. (via DigitalTrends).
YouTube’s supporting small businesses. YouTube’s further rolling out its video ad creation service in the US which helps small businesses meet filmmakers to produce a good quality YouTube ad on a shoestring. It’s claimed that YouTube ads are more effective than television ones due to targeting. They’ve also announced AdWord experiences that tie together Google searches with YouTube advertising, which means your ads can also be targeted at those who have recently searched for you. Perfect, right? Fingers crossed that it’ll hit the UK soon. (via TechCrunch).
Snapchat’s ad revenue is set to takeover Twitter’s. Snapchat is continuing to grow, and is primarily filled with a younger audience who have shied away from ‘older’ networks such as Facebook. It’s estimated that its advertising revenue will overtake Twitter’s in 2019. Still wondering if you should be using Snapchat? – If your small business focuses on the youth market, it’s a no-brainer! (via TheGuardian).
Need help with your Instagram strategy ready for its new shopping feature? Contact us here.
What’s got you the most excited about this week’s news? Drop us a comment below!