We took a bit of a break on the blog over December. But we’re back with a bang this week. Usually, we summarise the latest social updates from the week in quick snippets so that you can stay up to date with all things social. Today’s post is slightly different as we are bringing you the biggest news from the last month. And believe us, a LOT has happened in the world of social whilst we were all munching on mince pies and sipping on prosecco.
Here are the 6 MAJOR pieces of social media news that have happened in the past month (we couldn’t get it down to 5!)
Our top story and one very close to our hearts is that Facebook is finally cracking down on Engagement Baiting. Facebook want you to be more intelligent with your content – and quite frankly so do we! – so no more ‘Like if you agree!’ ‘Like and share to win!’ ‘Tag a friend who needs this!’. With a heavier focus on community and quality content, Facebook have started to show less of this kind of content in your feed and all we can say is Hallelujah! That is what 2018 is all about for us. (via recode)
Twitter Release Video Views. Twitter have finally got with the times and are pushing their video product. You can now see how many views your videos get, which means that you can see how many people are engaging with your content. Now, it doesn’t mean a whole lot for advertisers because any view counts even if only for a couple of seconds, but it is a subtle way for Twitter to encourage more people to upload video to their platform. We’re interested to see where this takes the platform, since they have doubled the length of tweets too. (via AdAge)
You Can Now Follow Hashtags on Instagram. You can now follow hashtags on Instagram, as well as people. The platform says, “Now it’s even easier to stay connected with the interests, hobbies, passions and communities you care about.” We think it’s also going to be a great way for you to get YOUR content seen in those hashtag feeds, making them even more important for your content now, as you’ll be able to organically reach people genuinely interested in what you are talking about. We’ve been playing around with it for a couple of weeks and it’s proven to be a bit of game-changer for Instagram Stories. Have a play. (via The Independent)
Twitter Launches Threads. Another brilliant move by Twitter in their move to allowing longer content on the platform. Micro-blogging and list-making has long been a fun way of engaging your followers and now you can actually continue your tweet into the next one by using their little ‘+’ sign rather than faffing around with replying to your self or that (1 of 4) nonsense. Keep you eye out for some fun threads on the platform. Angelica Malin is very good at them. (via TechCrunch)
Facebook Watch is going to take over Youtube. How many videos do you watch on Facebook? How often do you go to Youtube? Where is your attention? For the majority of people, it’s on Facebook, so they have very cleverly launched Facebook Watch (currently only in the US) were you can have your own show page. It’s going to be huge, as they are already signing stars to create content. Look out Amazon Prime, Netflix & Google. Facebook is coming for you. (via Mashable)
Pinterest integrates further into Facebook. Pinterest has long been the social network that gets the least attention, although it definitely deserves more. And how is it now going to do that? By piggy-backing off a giant. Pinterest know that your attention is on Facebook, so they have been intelligently working on better Facebook integration so that you can share and talk about pins with your friends in Messenger. If you don’t have a Pinterest strategy, get one. Now. (via TechCrunch)
Instagram now lets you archive your Stories. We love this news. Finally, all of that effort that you put into your Instagram Stories can now be saved on your profile as a highlight. Simply click on your own Story to start a little collection that will sit above your posts on your profile. You can categorise and keep them, which means that not only are we still embracing authenticity on social this year, but we are also now feeling encouraged to get far more creative with our Stories on Instagram. We love this. Try it out! (via TechCrunch)
So that’s all we’ve got for you today. We’ll be back to our regular scheduled programming next week with the latest in social media!
In the meantime, which story excites you the most? Tell us below!