We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up to date with all things social.
Our top story this week is that you can now schedule your Instagram posts! If you have a business account (anyone can have one – you just switch it in the settings on your account), you can now use official Instagram partners, such as Sprout Social & Hootsuite (Buffer is on the way!), to schedule your Instagram posts. This is a GAME CHANGER as it wasn’t thought that Facebook would ever be willing to open the API, but this week that all changed. Now you can schedule to your heart’s content. Enjoy! (via AdWeek)
Instagram Stories now has a variety of fonts. For those who didn’t already have the new styles of font, they are now rolled out to everyone, so you can now play around with your Stories and make them a little more unique to you. We’ve had a play and we aren’t super excited about them, but we are hopeful that the styles will improve with time. Read more on Refinery29.
Twitter are reportedly working on a new camera feature. The idea is that it will be easier to share videos as a user, so that you are more likely to use videos on Twitter. “The move falls in line with rival apps like Snapchat, which opens right to the camera, and Instagram, which only requires one swipe or tap to open the camera in the app.” (via The Verge)
Text Updates are now live on Instagram Stories. For those waiting for text only options on Stories, you can now add updates without a picture. “Type Mode” allows you to pick a background & font and add text to your story without the need for a photo. This is useful for quick announcements and also for sharing written tips and tricks. We will be playing around with them so keep an eye out on Instagram. Read more on the Independent.
Snapchat are now selling merchandise. A great way to increase brand awareness, loyalty, win back users & make a little money, you can now buy hats and sweatshirts inside the app. However, the main reason for them doing this is to test the platform to see if people will buy from within the app, because that would be another way for them to increase business and bring retailers and brands back to the app. Read more on recode.
Which update has you the most excited? Tell us below!