(Image: Dassie Artisan)
One of our favourite things to browse on Instagram is homeware, and when we’re not being tempted into restyling our own homes, we’re picking up invaluable social inspiration. No matter which industry that you’re in, seeking inspiration from other’s social media presences is key in helping you to develop your own social strategy. So today, you’ve guessed it, we’re turning to the world of homeware to share which ones are catching our eye, and to shed a little insight as to why we believe their accounts are so successful. In no particular order, here are our top five!
First up, one of the key things that the beautiful Wayfair feed excels at is producing inspiring lifestyle shots of their homeware and furnishings. Demonstrating which items can sit together and influencing the users’ own interior styling makes a world of difference from simply posting a product shot. Wayfair are also harnessing the power of Instagram shop, so once users are enticed by the beautiful imagery, they can then immediately shop the products. The temptation to shop right there and then helps to deter potential customers from going away and finding a similar item from a competitor.
Nordic Makers promotes and retails contemporary Nordic design and craft, and we could all learn a lesson or two from their Instagram strategy! Their palette does what all of the most successful ones do and tells the brand’s story visually with the help of engaging on-brand captions. The highly curated feed mixes product shots with inspirational posts of Nordic locations that have helped to shape the products, and design sketches. The feed is a lesson in showcasing your brand’s heritage and design process which makes followers buy into the brand.
The best thing about Trouva’s Instagram profile is that it feels like a community. Stocking various independents’ homeware it does more than simply showcase their products alone, it highlights the boutique owners behind them. Their focus is on supporting Independents and, as a follower, getting the chance to see personable posts about the stores you’re supporting when you purchase a product makes the brand real. You realise that you’re supporting somebody’s dream rather than just making a big corporation even bigger. And that’s a powerful Instagram presence!
Now not to toot our own horn but we believe that one of our own clients, Dassie Artisan is an account to be inspired by. What differentiates Dassie Artisan from the rest is its strong brand story and this is effectively integrated into its social media strategy. They do have strong brand imagery which speaks for itself, so it’s easy to organise into a pretty and cohesive feed that packs a punch with the story. Dassie produces artisanal, fair trade products, and so also regularly produces content like ‘Meet the Maker’ to give followers a true insight into the brand and who’s behind it. Instagram Stories also play a key role in Dassie’s strategy to visually reinforce the brand’s story as well as highlighting key products and even inspiring UGC (user-generated content).
You know that your lifestyle photography is on point when you’re tagged in beautiful User-Generated Content. Posting inspirational homeware with beautiful interior styling helps to set the tone for your brand which encourages users to emulate and tag you. This is of course a great opportunity for a regram and saves you some shooting time and costs. Perusing Boconcept’s feed shows that they do this perfectly as the UGC they reshare could in most instances almost have been shot by the brand itself.
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