I’m here with a weekly round-up of the top social media news stories from the week. I summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.
Our big news this week is that Pinterest have added Product Recommendations to their feed. There will now be separate Shopping pages int he Style & Home Decor categories, where users can click on on product and be suggested many similar products at the same time. This is a game changer in terms of making Pinterest even more of an online shopping destination than it was before. (via Engadget)
Facebook has step up the Gaming once again. Gaming is back on Facebook in a big way as they have refocused their attention on it and given Facebook Groups Instant Games. This is a clever move by them, not only to increase revenue, but also as a great way to keep people active on the app. (via TechCrunch)
MTV’s ‘The Real World’ is coming back on Facebook Watch. Equally, in a great move for not only user retention and keeping people active on Facebook, it has also been announced that the original reality show is coming back on Facebook Watch with viewers being able to interact, comment and vote on the show. We may be seeing the future of TV here. It is also worth noting that you shouldn’t forget about your Facebook Page – as there is still a lot of attention there. (via TechCrunch)
LinkedIn have been working on their algorithm. Yep, we haven’t heard much about the algorithm on LinkedIn (unlike that of Facebook & Instagram), but LinkedIn have now come out to say that they have been making changes to encourage engagement, such as pushing the smaller accounts’ content into the feeds to get more reach. ‘Since implementation, LinkedIn says it’s seeing a more diverse range of content appearing in feeds, while creators are also returning to post again at a higher rate.’ (via Social Media Today)
Pinterest have stepped up their ad game. Once again Pinterest have added more features to encourage users to try out their self-serve advertising tool with better targeting, education tools &reporting. This is now more aligned with the Facebook offering and good news for small businesses who want to spend their ad budget wisely. (via SEJ)
Got any questions or comments on the above news? Let me know below!