This Week in Social News -

We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up to date with all things social.

Our top story this week is that Twitter confirmed they are testing a new “tweetstorm” feature. This week, Twitter confirmed they are working on a feature to better connect any series of tweets that are meant to be read together but because of Twitter’s character limitations appear in separate posts. You will be able to write a series of tweets and then click post all tweets at once. This could be a very helpful feature for social campaigns and participating in tweet chats. (via Tech Crunch)

You can now send photos via Facebook messenger in 4k quality. This week Facebook made an update to their messenger feature that included upgrading photo quality. Facebook says that over 17 million photos are sent via messenger a month, so this was a worthy investment. No worries, larger files will still send just as quickly on the app. This feature is not available for the Messenger Lite app. (via The Independent)

You can now upload any photos from your camera roll to Instagram stories. Forget all of the complicated workarounds to “hack” the 24 hour limit on uploading older photos to Insta stories. You can now access your entire camera roll to upload. This is great, especially for businesses and social managers. All of us at ATS are thrilled! No more excuses, get story-ing everyone. (via Later)

Snapchat rolled out demographic based targeting for filters. While geofilters are helpful for targeting people in a certain area, the new targeting capabilities are an upgrade for advertisers. They can now serve their specific filter to people based on location, age, interests, and time of day. Brands can now target different users with different campaigns, so this may improve how well their ads perform. Stay tuned! (via Business Insider)

One study says that people with more Facebook followers are more materialistic. When you’re in the business of marketing, you’re in the business of psychology. It’s important to know who your audience is, and what motivates them. This recent study points out that those that are more interested in having “things” tend to have more Facebook friends than those who are less interested in having “things”. What this tells us about advertising on Facebook, time will tell! (via The Daily Mail)

Which update has got you most excited? Let us know below!