We recently shared some of our favourite cafe and restaurant Instagram accounts with you to help inspire your own content, and now we thought we’d take it one step further and dish out some handy tips too. So, if you’re a cafe or restaurant struggling with your social media presence – or simply looking to improve what you do, then this post is for you.
Why Get It Right?
We live in a social world and it’s now estimated that around 88% of people are influenced by reviews and online comments. (via SproutSocial). Why is this especially important for cafes or restaurants? Well, it’s not uncommon for people to check out reviews on your Facebook page or head over to Instagram to see exactly what they could eat at your restaurant in other people’s feeds, so your social presence needs to be the best it can be or you risk losing potential customers to a more socially established competitor. To offer a helping hand, here are some handy tips to take on-board to ensure that your social presence is up to scratch.
1. Use Quality Photography
They say a picture is worth a thousand words and that’s never been more true than in the age of social media. Getting your photography right is key to showcasing your brand’s story, and your socially engaged audience have set the bar pretty high in terms of quality, especially for channels such as Instagram. Arrange social shoots, and mix it up with more spontaneous shots of your team or customers to really show followers what your brand is all about, as opposed to only showing every item from your menu which can make your feed feel too salesy and decrease engagement.
2. Stick To A Colour Palette
When it comes to Instagram, the most powerful of feeds maintain a colour theme. Choose overarching colours that fit in with your brand’s guidelines but also match your main product offerings (you can’t keep it all pink if you serve a lot of green salads!) We recently showed you great examples of this in our favourite cafes and restaurants’ post, with a particular favourite being @farmacyuk. This organic cafe promotes the goodness of healthy eating, so its palette sticks to green, earthy tones that are reflected not only in its menu, but also its ethos. Perfect for reinforcement of the branding.
3. Create A Hashtag
Although the previous effectiveness of including hashtags in your posts has decreased in terms of boosting your organic engagement ten-fold, creating your own branded hashtag is still very important. Its main purpose is different as the goal is to encourage a whole of host of user generated content (ugc) for you to reshare. It’s the new word-of-mouth marketing and when you have lots of ugc to share it also reduces your workload when it comes to shooting for social. You can simply reshare with a credit to the follower who snapped the shot.
4. Use Paid Promotion
As organic engagement on Facebook, and now even Instagram, is getting more and more difficult to achieve, including some paid social advertising into your social strategies is the way forward. If you don’t have an infinite budget for this, don’t worry as you can boost a post for as little as £5 and still carefully choose your targeting. Run a few ads and do some testing by mixing up the copy and types of photos used, and playing with the targeting until you find what works the best for you. Social advertising doesn’t have to cost you the earth to get great results as it’s all about your strategy.
5. Get Engaged!
There’s more to social media than just putting your posts out there and leaving them – fingers crossed and hope for the best! You need a regular engagement strategy in order to see real results. We believe that you need to be consistent and authentic, when it comes to engaging. We’ve also written a handy post on how engaging can help you to beat the Instagram algorithm here.
Got a question about any of our tips? – Ask us in the comments below.
Featured Image: Via one of our absolute faves Jack’s Wife Freda.
If you’re a cafe or restaurant that needs help with your social strategy, we’d love for you to get in touch here.