This Week in Social Media News -

We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up to date with all things social.

Our top story this week is that Facebook seem to be testing a ‘downvote’ option. The rumour mill surrounding the ‘dislike’ button has been swirling for years but the they have finally found a way to add the option to their comment system to allow for healthy discussion, similar to reddit forums. Time will tell if it goes mainstream. Facebook haven’t confirmed it yet, but users have reported seeing it in testing. (via The Independent)

Twitter have changed how they report RT’s on embedded posts. This is a move to combine replies and retweets when websites embed tweets outside of Twitter. The new metric now displays as ‘people talking about’ and Twitter hope it will deter bots set up to automatically retweet content that can inflate real conversation and engagement. (via Slate)

Instagram is testing Story regram options. The new test feature allows you to open up your stories to be re-shared but other users in a way that they can do neatly and with a tag back to you. This should prove to be welcome update to avoid the current, somewhat messy, screenshotting and reposting option that many currently use. (via The Verge)

Instagram are trialling “collection” ads for brands. The feature ads blend videos and product catalogues where consumers can complete purchases without leaving. This will allow interactive ad experiences for brands to get more creative on the platform. And in-app purchase make the buying experience much easier for the user, producing more sales for brands. It’s a welcome addition for many businesses, we’re sure. (via Ad Age)

Snapchat has added a ‘Do Not Disturb’ option. This now allows for users to mute friends and groups to avoid seeing their updates. This is a secret action that you can do quickly and without the person or group knowing that you have done it. Another sign of Snapchat improving its usability to lure back users from Instagram. (via The Independent)

Which update has you the most excited? Tell us below!