Select Page

TWIS Cover 31st -

We’re here with our weekly round-up of the top social media news stories from the week. We summarise the latest social updates in quick snippets so that you can stay up-to-date with all things social.

Our top story this week is that Facebook is still losing its youth audience. For the second year running, the number of 18-24 year olds using the social network is declining as they favour Snapchat instead. One to bear in mind if you’re company targets the youth market. (via The Guardian).

Facebook is testing out links in its Stories. Perhaps in a bid to attract back some of its youths, this update is everything that Instagram Stories’ users dream about, as it only allows users with 10,000+ followers to do so. Would it really sway you from Insta Stories to Facebook’s, though? (via Social Media Today).

Snapchat’s learnt how to detect emotions. The social platform is using facial recognition to figure out how people are feeling in their Selfies whilst at events. They’ve filed for a patent, and we’re excited to see what happens next and how this kind of feature could be used as a marketing tool. (via Business Insider).

YouTube is rolling our Viewers usage insights. Digital wellbeing is a hot topic and this update will let users clearly see how long they are spending on the platform and how. A handy way to help improve your habits for the better. (via The Verge).

Twitter is testing a suggested unfollow feature. We often see recommendations on similar accounts to follow but how handy would the reverse be? It’s something that Twitter is currently testing, and we expect to see it rolled out soon. (via Slate).

Looking for help with your social strategies? Get in touch here.

Got a general comment about today’s news? Drop your comments below.